Motocross Combos
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 Adult DOT ATV Motocross Helmets Combo Skull 194 Blue  US $50.95
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 Dirtbike ATV MOTOCROSS Motorcycle Helmet Youth DOT 196 combo US $45.95
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 2012 Oneal Element White 38 XL Motocross Riding Gear Dirtbike Jersey Pants Combo US $91.78
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 Youth DOT ATV Motocross Helmets Combo 5074 Blue Black US $59.95
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 2012 Oneal Element White 32 L Motocross Riding Gear Dirtbike Jersey Pants Combo US $91.78
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 Adult Motocross Helmets Combo DOT ATV 2094 Black US $59.95
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 2012 Oneal Mayhem Oozey 36 XL Motocross Riding Gear MX Jersey Pants Combo US $134.98
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 MSR Axxis Black 28 Pants S Jersey Combo Motocross ATV Enduro US $94.90
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 2012 Oneal Element Red 36 XL Motocross Riding Gear Dirtbike Jersey Pants Combo US $91.78
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 2012 Oneal Mayhem Oozey 32 M Motocross Riding Gear MX Jersey Pants Combo US $134.98
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 SHIFT 2012 MOTOCROSS RACEWEAR ADULT MX ASSAULT JERSEY PANT COMBO GREEN BLACK NEW US $99.90
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 SHIFT 2012 MX MOTOCROSS RACEWEAR ADULT ASSAULT JERSEY PANT GEAR COMBO BLACK NEW US $99.90
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 MSR Racing 2011 NEXT SCAN BLACK GREEN COMBO XL 36 MOTOCROSS ATV OFFROAD US $157.42
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 2012 Oneal Element White 36 XL Motocross Riding Gear Dirtbike Jersey Pants Combo US $91.78
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 ANSWER Racing 2011 WIRED RED BLACK WHITE COMBO 2XL 38 MOTOCROSS ATV OFFROAD US $168.68
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 SHIFT 2012 ATV MX MOTOCROSS RACEWEAR ADULT RECON JERSEY PANT COMBO BLACK NEW US $134.90
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 ONEAL 2012 YOUTH ELEMENT TOXIC 12 14 LG COMBO PANTJERSEY MOTOCROSS MTB BMX US $85.97
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 ONEAL 2012 YOUTH ELEMENT TOXIC 5 6 SM COMBO PANTJERSEY MOTOCROSS MTB BMX US $85.99
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 SHIFT 2012 MX MOTOCROSS RACEWEAR ADULT STRIKE CLONE JERSEY PANT COMBO BLACK NEW US $159.90
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 FOX RACING HC 180 Honda Jersey Pants All Sizes Combo Kit Motocross 02345 04326 US $129.90
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 NEW 2009 Thor Core Futura motocross Jersey Pant Combo with extra AC Jersey 38 XL US $150.00
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 2012 Oneal Element Blue 34 L Motocross Riding Gear Dirtbike Jersey Pants Combo US $91.78
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 New JT Racing MX Gear Combo set Pants Jersey Gloves 2012 motocross US $242.99
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 2012 Oneal Element Blue 30 S Motocross Riding Gear Dirtbike Jersey Pants Combo US $91.78
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 2012 Oneal Element Blue 28 S Motocross Riding Gear Dirtbike Jersey Pants Combo US $91.78
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 moose xcr pants jersey combo LG 34 motocross BLUE US $99.95
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 MSR Racing 2011 ROCKSTAR VENTED WHITE COMBO L 34 MOTOCROSS ATV OFFROAD US $134.92
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 TROY LEE DESIGNS 2012 MX MOTOCROSS MENS GP SPEEDSHOP JERSEY PANT COMBO BLUE HOT US $155.00
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 ONEAL 2012 YOUTH ELEMENT TOXIC YTH28 XL COMBO PANTJERSEY MOTOCROSS MTB BMX US $79.96
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 TROY LEE DESIGNS 2012 MX MOTOCROSS MENS GP SHOCKER JERSEY PANT COMBO PNK BK HOT US $164.00
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 TROY LEE DESIGNS 2012 MX MOTOCROSS MENS GP SHOCKER JERSEY PANT COMBO GN YLW HOT US $164.00
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 TROY LEE DESIGNS 2012 MX MOTOCROSS MENS GP SHOCKER JERSEY PANT COMBO R W B HOT US $164.00
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 2012 Oneal Mayhem Crypt Black 32 M Motocross Riding Gear Jersey Pants Combo US $134.98
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 NEW 2012 FOX RACING 360 HOUSTON FUTURE MOTOCROSS MX GEAR COMBO ALL SIZE ORG BLUE US $219.90
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 TROY LEE DESIGNS 2012 MX MOTOCROSS MENS GP AIR TEAM JERSEY PANT COMBO NAVY NEW US $184.00
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 ONEAL 2012 YOUTH ELEMENT TOXIC YTH28 LG COMBO PANTJERSEY MOTOCROSS MTB BMX US $85.91
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 TROY LEE DESIGNS 2012 MX MOTOCROSS MENS GP MEDUSA JERSEY PANT COMBO BLACK HOT US $184.00
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 MOTOCROSS ATV OFF ROAD OAKLEY GOGGLES W O LENSES LOT OF 5 COMBO CRF YZ RZR 7 US $149.95
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 MOTOCROSS ATV OFF ROAD OAKLEY GOGGLES W O LENSES LOT OF 5 COMBO CRF MX YZ RZR 8 US $149.95
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 NEW FOX RACING Ryan Dungey ROCKSTAR 360 Jersey Pants Combo Kit S 30 Motocross US $229.90
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 ONEAL 2012 YOUTH ELEMENT TOXIC 8 10MED COMBO PANTJERSEY MOTOCROSS MTB BMX US $85.84
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 New BLACK JT Racing MX Gear Combo set Pants Jersey Gloves 2012 motocross US $242.99
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 ONeal Racing Element Series Motocross MX Racing Jersey Shirt Pant Combo US $91.80
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can you put stock shocks on long travel a arms?
if not what is the cheapest site that a combo of shocks/a arms run for? how many wide should i go for a motocross track? ive ridden dirtbikes my whole life this is all so different to me lol thanks for the help
No you can not..
Merry Christmas..
Strategic Marketing- Host a Partnered Event
by Errol Chung - the LiquidSalesman.
Strategic Marketing is the next logical evolution of marketing and communication. Most statistical reports will show that word-of-mouth and visual keys are some of the strongest forms of marketing there is. Mass marketing is great for specific daily updatable information such as grocery store discounts, department stores, cell phone companies with millions of dollars budgeted for ads; not for the small business, and not for the solo-entrepreneur, who I am focusing on.
Word-of-mouth allows you to use other people as on-the-spot testimonials; otherwise known as "referral machines". These individuals have visited your establishment and are willing to put their reputation on the line to make sure their friends see you and share in the experiment. The power of Visual Keys can be seen in every Coca-Cola logo or the Nike Swoosh on every billboard, soda can or t-shirt label. What about some of the lesser known but widely revered logos?
For this example we are looking to the Shop Owners and the Perfect Client. The main goal of this Strategic Networking exercise is twofold: Get as many points as possible from public relations, corporate branding, name recognition, and community involvement per dollar spent, and gain the trust of all of your Marketing Partner's current clientele to make your company a household name.
Where it's being done main stream?
Movies! – Ever wonder how a movie can cost $500,000,000 (that's 500 million) to make and gross over $1 Billion dollars. Do you really think that that $500M came from early ticket sales or Hollywood movie budgets? No. Partnered marketing efforts of Hollywood are the stuff that dreams and beach front condos are made of. They seamlessly combine all of the things we enjoy, offered by businesses we trust, wrap them around a core theme and feed them to us in cute little packages.
Promote: 1 year before release Previews hit the movie screens
Promote: 6 months before release Commercials hit the TV airwaves
Print: 3 months before release Reviews and cast scandal rock the headlines
Partner: 2 months before release Big Vendors( Burger King, Walmart, Sprint)
Sponsor 1 month before release Smaller Vendors (Clubs, Assoc & Mini-Events)
Event: Movie premier Gala Event (cameras, celebs, celebration)
Marketing: 1 month after release Continued merchandising Marketing: 2 months after release Continued merchandising
Marketing: 3 months after release Talk of a sequel…?
How it can be scaled down to fit your business?
The common element between the fast food companies, merchandising companies and the movie company is that they all share the same client, but can all squeeze a different dollar out of him. He will spend $20 at the movies, not to impose the $8.50 Super Burger Combo (with collector's cup), and the $25 retro Spiderman t-shirt that he just had to wear to the movies. 1 client, 1 central event equals 2 additional vendors that sold their items apart from the main event.
For this campaign, you and your Strategic Partners do not have a core product; you have several core products that must appear to be one. Find a central theme, a reason for your Perfect Clients to gather and enjoy themselves.
In my book, $0 Budget Marketing Strategies available Fall 2010 we use the example of the Motor Cross Exhibition.
[If you do not know how to choose a Strategic Partner, please visit my Editorials –www.LiquidSalesman.com]
The Off-Road Tire Shop, the Motor-Cross Driving School, theLaundromat the Car Wash, and the Small Urgent Care Facility. Five seemingly independent businesses that all focus on the same basic clients: Those who like to play in the dirt. Imagine the possibilities of combining the marketing budget of all four companies and hosting a Motor Cross event. Create teams for each business then promote and sponsor them.
Create a community tradition, not just a one-time clever campaign. Include a few graphic components and some major in-house marketing and you can have a yearly phenomenon guaranteed to bring clients into all 5 companies.
These concepts seems to come with a much higher cost however, there are 4 budgets to consider instead of just one. Considering the diversity of each business' clientele, word-of-mouth marketing and a simple in office/corporate website will play a large roll.
1. Off Road tire shop hosts a mini seminar at their tent on bike safety and tire ware
2. The Driving School offers free dirt bike lessons to ages 14-18 and 50+
3. The Laundromat offers their pickup service and their expertise on stain removal
4. The Car Wash offers discounts on bike and truck washes during and after the show
5. The Urgent Care facility runs the First Aid tent and talks about bike safety
All are revered as masters in their field and all are seen by the guests at this event as specialist towards the motocross and extreme sports world. All have an opportunity to become a family member instead of a service provider; The Extreme Sports family. Here is where blanket radio ads and additional promotional aspects are good reminders to those who have heard it mentioned already. A very small percentage that hears it for the first time on the radio will come. Conversely, a very large percentage that hears about it from a friend, then reiterated on the radio will come.
In essence, sticking to the current client lists of each business should allow for a very large audience. Count your heads here, not prospective radio ads.
The Plan
The plan does not have to be for a large motocross event, evening ball (tuxes and all), little league softball game, networking meeting at a new resturatunt (which they will comp for the promotional benefit). As long as it is something that they have to physically get ready for and attend you can be sure you will have their attention and that they will be a captured audience.
Plan: Find Strategic Partners (Remember: same client, different core product)
Plan: Talk about your shared clientele and what event they would enjoy the most
Research: Each store manager runs the idea past their customers for feedback
Research: Report back to Strategic Partner and decide contract and responsibilities (This is the heavy section. You must decide on an event, date, location and cover all of the expected and unexpected odds and ends)
Promote: Get as much word-of-mouth advertisement as possible (newsletters, banners, customer contests)
Promote: Print/write as many online news articles, blogs, comments, Facebook posts as you can about your event and write them often up until the day of your event.
Promote: Promote your Strategic Partner's involvement Promote: Invite other small business groups, news and media reporters
Event: Gala event: Do as much as you need within budget to make sure your clientele is overjoyed and talking.
Market: Get all names on an email list. (i.e.: in store/email sign- up sheet at front door…)
Market: Word-of-mouth promotion. Make sure there are several people there speaking on behalf of your business
Promote: Write about your event, upload photos, and invite people to visit you.
The goal is not to sell 100 widgets at the event. The goal is:
1. To use the earned trust network of other business professionals to your advantage. 2. To expand your customer base of "Perfect Clients"
3. To get more of the "Perfect Clients" into your establishment who already trust in your quality.
4. To increase your neighborhood recognition and Public Relations image
5. To build word-of-mouth buzz about your business.
6. To have a great time meeting people in your community that you would otherwise not have been able to meet.
The next hurdle to pass is the Sale. What to do with the client once they are interested in your product or service. This will be discussed another time. First, get the BUZZ going!
Errol Chung the LiquidSalesman.
About the Author
These Editorials are just one man's opinion and does not necessarily represent the ideals of wherever it is you are reading this. This is how I spend my time. I build businesses, write books and travel as much as possible.
Sometimes my business ventures fail and sometimes they make money. Sometimes I change my mind in the middle of a book and start something else. My goal is to keep my mind churning for as much of the day as possible until something catches my attention. I build on that until it can run on its own and then I'm back to the drawing board.
So far:
- I have published 1 book, The LiquidSalesman.- The Fundamental Guide to Sales Mastery
- Currently working on 2nd publication $0 Budget Strategic Marketing Guide
- Completed dozens of personalized training guides and workshops for independent businesses
- Assisted in research for a great dating book, The System, by Roy Valentine (the psychology of the one night stand)
- Assisted in research for a great global entrepreneurial guide, Stop Working, by Rohan Hall
- and launched more than 8 (now fully independent) companies.
Some ideas took root and grew and some didn't. Such is the life of an entrepreneur. The ones that did, I have the business process outsourced to other companies and collect fees.
My name is Errol Chung and this is how I spend my time.
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